2020 has not been an easy year for Lifestyle PR. In this episode, we speak to Sonali Sokhal, a seasoned PR professional in the lifestyle vertical who shares with us the inner workings of the industry and how it has pivoted to be ready for a new and uncertain future.   Sonali has over two decades of experience in consumer and lifestyle PR . She runs her own PR agency - Intelliquo PR and is based out of Delhi. She has worked with some of India's coolest and most successful lifestyle brands that include names like - Soul Tree, Nykaa, Monkey Bar , Typhoo and Nida Mahmood.