Political PR is not a field that we are new to in India, but it is only in the last couple of years that this vertical has gotten the recognition it deserves and has been elevated into the core group of coveted verticals. This vertical has evolved differently across the globe and we can look towards these countries to seek inspiration on how we would like to mold it in our country. We must also look closer and understand how the elevation of this vertical came about to be able to create a new benchmark in it. Li-or Avnon, Deputy CEO & Strategic Communications Consultant, Together - Strategy ( Tel Aviv, Israel ) joins us today on the podcast to share with us how Political PR works in her country along with challenges and best practices that we can learn from. Li-or has had a very interesting career graph. She started her media advisor career in 2006 as an Air Force spokeswoman, a position she completed with the rank of Captain. Her expertise as a military-defense, political and commercial spokeswoman, alongside management of political campaigns, give her a thorough understanding of the systems of government and regulation, and an in-depth familiarity with the worlds of media and spokesmanship. She brings with her vast experience and hundreds of test cases of media scenarios and crises in Political PR. She holds a degree in Political Science with a major in international relations from the Open University, and an M.A in Legal Studies from Bar Ilan University. She is also currently a member of the prestigious PR Boutiques International network. Hit play and know more about how Political PR in Israel. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!