T.H.E Conversation to have! This was and is always a bone of contention between clients and agencies. Several discussions, seminars, and conferences later we are yet to arrive at a common ROI evaluation method that a majority of the industry agrees upon. We all agree that AVE is not the way. But then what is? With the rapid evolution that took place since 2020, PR has taken on more job roles leading to a pressing requirement for a more comprehensive method of evaluation of work put in by PR & Corporate Communication team. In this podcast, we speak to Siddhartha Mukherjee who speaks to us about ' PR Measurement' and how you can start creating your own evaluation method that works for you.  Siddhartha brings 23 years of holistic work experience within the Brand Communications industry. During this tenure, he wore three ‘Thinking Hats’ as the Business Head of India’s Neutral & Holistic Brand Measurement & Analytics service within a global research behemoth, a Corporate Communications Head and a Communication Consultancy Professional. All three experiences have prepared him for his current role as founder of Brand Balance - India’s first & neutral Brand Reputation ERP Management Consultancy for the C-suite where he helps clients balance their communication Efforts, Resources & Processes (ERP) to optimize brand scores.   Hit play and know more about how you can start educating your team and clients on how to evaluate and measure PR impact. Season 3 Episode 7