2022 State of Games Growth: Gaming's New Era
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Description
As we close out season 4 of App Talk with Upptic, we ask ourselves: Are we entering a new era of gaming? To help answer this question, we look back at the ups and downs of the last several years and chart out a potential path forward for 2023 and beyond. Upptic CGO Warren Woodward guides us as we, first, look at why 2022 has been such a transformative year, pointing to privacy changes, worsening macroeconomic conditions, gaming's first revenue contraction, and the growth of web3 technology and products. We then identify what defined the previous eras of Premium and Free-To-Play gaming. With this in mind, we look back at the last several years of revenue and investment in web3, mobile, PC, and console – and how these trends might tell us what is on the horizon. We also dive deep into the transformative factors of 2022. With all the evidence laid out, we make the case that the industry is entering a new era of gaming – one that will include web3 technology, smaller developers, crowdfunding, and the use of multiple devices with cross-platform play. We end with some tips to help game developers and marketers big and small adapt to what's coming in the years ahead. We look forward to working alongside you all as we build this new era of gaming together. See you all in 2023! FULL VIDEO WITH SLIDE DECK: https://upptic.com/2022-state-of-games-growth-app-talk-with-upptic/
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