"We think it's the most important channel. We think it's the most authentic channel," Emilee Helm says of influencer marketing. She heads up influencer marketing at Gamesight – which focuses on performance marketing for PC, console, and web3 games. Emilee joins our podcast this week alongside Bradley Kincaid, the Co-Founder of Lucky Axolotl – a creative studio focused on influencer marketing and UGC. Bradley shares several insights on UGC and influencers – including how to best utilize CTV as part of a marketing strategy. The two share their thoughts and expertise on a variety of related topics as well, including creative trends, KPIs and measurement, how to work with influencers, and the application of AI tools. Watch the full podcast now to learn more! Contact this episode's guests.