In a world that's saturated with games and offers, it's more important than ever that game studios and publishers are driving deeper engagement with their audiences. In this world, content is king. Many companies turn to influencers to help connect with their players. Nexus is taking the natural need for engaging content further with their creator program. Justin Sacks, CEO at Nexus, sits down with us to explain the difference between content creators and influencers, what a creator program is, why it should be a core part of a marketer's toolkit, performance and attribution for creator programs, and the things to think about when building or selecting a creator program. If you're trying to connect with your audience with fresh and relevant content, be sure to take a listen to this episode now! Learn more and follow our guests online here: https://upptic.com/can-a-creator-program-drive-deeper-engagement-nexus-games-growth-with-upptic/