The current market has been a big challenge for most in the mortgage and real estate industry, but with the right strategies and the mindset, we can not just survive but THRIVE... and take market share like never before.   How do we work through the fear and overwhelm and use this pressure to propel us higher? How do we use this tough market to take market share while our competition is dropping like flies? How do we cultivate a winning identity and a winning strategy so we can win in ANY...

There’s a difference between goals and standards. Goals are results we want to achieve and standards are the process by which we achieve those goals. In order to achieve champion-level goals, we need to have champion-level standards to match.   How do we identify the dissonance between our goals and our standards? What are the consequences of staying in our comfort zone that allow us to settle for mediocre standards that don't align with our highest values and ambitions?   In this episode, I...

In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and not something that can help us and our businesses to grow and thrive.   Can pressure help us to push the needle of profit and performance? How can we use it to outdo our competition?   In this episode, I talk about the steps to turn pressure into profit and how pressure can help build a recession-proof business that will win in any...

In the face of the current "market shift" with hyper-competition, low inventory, rising rates and inflation, most mortgage pros are struggling to survive let alone thrive.   Is there a fast, efficient, expedient way to grow your income in the face of this market storm, so you can win in any market--not just a fair weather market?   In this episode, newbie LO Austin Klein shares his inspiring true story: how we went from ZERO to HERO... from being on the struggle bus, steeped in stress and...

If you’re facing constant rejection from Realtors, it’s natural to get frustrated. In a market where everyone and their dog is chasing after the same agents, we need to be able to stand out to ensure that we attract them vs. repel them.   How do we get Realtors to not only give us the time of day, but actually get them eager to work with us? How can total confidence help us to achieve what we want?   In this episode, I talk about why most mortgage pros repel realtors rather than attract, and...

The mortgage industry is filled with myths and alot of times, mortgage professionals are not aware about the truth. Believing these myths can have a negative impact on our success.   How do we understand these myths and ensure we don’t fall victim to it? How do we increase our awareness in the industry and use it to propel us forward?   In this, I dive into the 5 myths most mortgage professionals believe that stunts growth and the impacts of believing these myths. Myths will erode, corrode...

As mortgage professionals, we want to be able to succeed all the time and not just in a fair weather market. That isn’t so easy if we do not have the proper skills.   What are some of the skills we need to be able to expand and succeed regardless of market conditions, rates and competition? How can we grow our businesses in the face of all these challenges?   In this episode, I talk about the top 3 profitable skills you need to know to be able to succeed in any market, how to become the best...

Agents are dealing with a market shift right now, and a lot of the low hanging fruit in the market has already been picked. Agents are looking for something more but are using the slow market as an excuse to not go out and get it.   How do we build our businesses on a solid foundation so that it brings in consistent income regardless of the market? What allows us to win in a shifting market?   In this episode, I discuss how to turn a slow market into an unstoppable success, what allows...

We all want to be in control of our businesses and watch them thrive, but with the current market shift, a lot of people are failing to meet their mark and doing more with less seems like a far-fetched idea.   How can we regain control and take the helm and steer our businesses toward success? Can we push the needle of profit and performance regardless of the market?   How can we be the least and last affected by the market downturns rather than being the first and most?   In this episode, I...

Making $1000 or more in a day can seem like a far-fetched idea but with the right mindset and systems in place, it is attainable and it doesn’t matter if you’re new to the game or a veteran.   How can we make $1000 or more in today's challenging market? Is there a simple, expedited way to reach this goal? How can we go from zero to hero?   In this episode, I discuss the smart way on how to make $1000 or more a day as a mortgage professional, what you need to do to stand out in today's market...

With everything going on in the shifting market, a lot of people are facing problems right now. Problems are inevitable and when we have big goals, we are going to encounter big ones.   How do we use these problems to propel us higher and help us thrive in any market? Can problems actually be a sign that we are on the right track?   In this episode, I discuss how problems are a key part of what it looks like to take on big goals and how to solve any problem in your mortgage business with...

The current shifting market has a lot of agents and LO’s in panic mode. Fear is a natural, human response. It’s normal to be fearful but what’s important is how we deal with that fear.   How can we conquer our fears and use it as an asset rather than a liability? What does the way we react and respond to fear say about our mindset?   In this episode, I discuss the importance of overcoming fear, how you can use fear to move forward as well as strategies to conquer fear and come out on...

Everyone’s feeling the heat of this unprecedented and difficult market. A lot of LOs are stuck on the struggle bus, freaking out because their income is a fraction of what it used to be.   The good news is just because the market’s tough doesn’t mean you can’t still profit and prosper. With the right strategy, you can win under any market conditions.   In today’s episode, we’re sharing some inspiring client success stories that prove that you can still move the needle on profit and...

In today's market, it can take a lot to get to the top and even more to stay there. We hear success stories of how the market's top producers climb the ladder, but not how they stay at the top when things change in the market.   How do top producers respond to adversity? How do they decide where to focus their energy? Stinkin’ thinkin’ isn't going to get us the results we desire, so how do we change our mindset from one that is focused on adversity?   In this episode, I discuss some of...

In times of adversity, like a down market, it’s more difficult than ever to stay positive and use the struggle to learn and grow. Yet to get and stay ahead, this is the most important time to embrace adversity and use it beneficially.   Can we use a down market to actually grow mentally and financially?    In this episode, I look at three simple steps to shift our mindsets on adversity, draw on our innate resilience, and increase our income in a down market.  Being a champion is not...

From just getting started, to growing and scaling, there are so many steps to get up and running, and that’s before a market shift factors into things. Can we survive and even thrive when the market gets a bit shaky? How do we become our unstoppable selves and become the best in this business? In today’s episode, I answer questions submitted by listeners that cover mindset shifts, marketing tips and more to get you working smarter not harder.    There’s always an ocean of abundance...

In the mortgage industry we’re often chasing down Realtors and working long hours putting power in the hands of others, but this doesn’t have to be our reality. What if we could flip the script and put the power back in our own hands? By putting more value on our time, and owning the gifts we bring to the marketplace, we can attract the right clients instead of trying to convince any Realtor to work with us. In this episode I talk with Tyshawn Young about how she put more value on her time,...

With all the inflationary indicators in the market, it’s clear that the mortgage gold rush is over and a recession is well on its way. Many loan officers are going to find themselves in scramble-mode - experiencing business turbulence, operating in a precarious position, and facing a whole lot of uncertainty. How do you make sure you’re least and last affected by a downturn, not first and most? Believe it or not, right now is the perfect time to prepare to take market share, and thrive and...

Objections are a normal part of the game of business but unfortunately, many LOs let that pushback discourage them from taking further action. What are the top objections mortgage professionals face, and how can we get past them? In this episode, I present the various reasons why objections often stop mortgage professionals in their tracks and how to overcome them.   No event is good or bad except the meaning we add to it. -Doren Aldana     Three Things We Learned   Why Realtors give...

A lot of what’s happening right now is stealing our confidence - a massive market shift, low inventory, hyper-competition, margin compression and higher prices. It's becoming harder to do business, and many people are struggling to earn only a fraction of what they used to make. Amid these challenges, what role does a high level of confidence play in keeping mortgage professionals in business? In this episode, I discuss how you can cultivate massive confidence so you can close more...

A lot of people are struggling with the challenges in the marketplace from hyper-competition, income regression, to low inventory, and rising rates. Understandably, many LOs are freaking out – they're working longer and harder for less, their net income has dropped considerably, or they’re having a hard time converting deals into contracts. On the other side of this adversary, however, is an enormous opportunity because regardless of the condition, people will be getting into the market,...

At a time when everyone is getting hit by the storm of a market shift, it's important to have a strong base of top-producing realtor partners, especially if you’re new to the game. In this kickass Q&A session, I talk about the best and shortest way to get more transactions and master the purchase market when you don’t have a stable of 10-15 rockstar Realtors sending you all the business yet.   The shortest path to the cash is always going to be top-producing Realtor partners. -Doren...

In this crazy seller’s market, it’s safe to say that LOs are feeling the heat on a lot of fronts. Rates are going up, margin compression is the order of the day, inventory is crazy low and the refi gold rush is hitting the point of diminishing returns. How do we get traction under these conditions and still build a solid recession-proof business? In this episode, I’m going to share 3 peace-of-mind-inducing winning strategies that will still get you to planet prosperity even as market...

With inflation rates only continuing to rise, we're on the cusp of a situation where average mortgage pros are set to drop like flies, while only the true winners remain. Our only option is to insulate ourselves from the market…but how? How can we position ourselves in such a way that it doesn't matter what's going on in the market, and we can excel regardless? Is there a way to protect ourselves from market conditions? In this episode, I'm sharing how to stay afloat and thrive in...

With rising interest rates and low inventory today’s hot topics, many loan officers have begun to question how they’ll not just survive, but thrive in today’s economy, but what we should really be asking is, who cares about the economy? How can we build rock-solid lending businesses that thrive in absolutely any market? More importantly, is it possible to do that without adding a ton of time and effort to our plates? In this episode, you’re invited to a complimentary training session on how...