Why does innovation matter in programmatic advertising? Put simply, without innovation all things wither and fade into obscurity…or die. But how do you remain innovative in the fast-moving world of programmatic? Drawing interesting parallels between the history of the film industry and programmatic, grab 22 mins to find the answer to this question and be thoroughly entertained in the meantime. This series of AshtonCast, Why Innovating Matters In Programmatic Advertising, is proudly brought to you by the Programmatic Summit, the region’s most important programmatic, digital and adtech conference. We’re featuring interviews with Ryan Menezes, Chief Technology and Transformation Officer at GroupM, Natalie Minter, Product Manager - Agencies & Brands at flybuys, and Tim Armstrong, Head of Digital Platforms, Capability and Audience, NOVA Entertainment.  See acast.com/privacy for privacy and opt-out information.