Why does innovation matter in programmatic advertising? Put simply, without innovation all things wither and fade into obscurity…or die. But how do you remain innovative in the fast-moving world of programmatic? Drawing interesting parallels between the history of the film industry and programmatic, grab 22 mins to find the answer to this question and be thoroughly entertained in the meantime. This series of AshtonCast, Why Innovating Matters In Programmatic Advertising, is proudly brought...

In part four of the Video Fast Forward series we chat with Regional Director, ANZ & Head of Audience, APAC at PubMatic. Peter has been at PubMatic since 2015 and has been involved in rolling out their suite of products across Australia and New Zealand. These include their market leading omni channel header bidding solution, OpenWrap, as well as Audience Encore and Identity Hub. Peter has a comprehensive industry network both in ANZ and the wider APAC region, and regularly speaks at...

In part three of the Video Fast Forward series we chat with Nicola Lewis, Chief Investment Officer, GroupM. Nicola is a media executive with extensive experience across all channels, including a strong point of view on digital integration, and digital transformation. She currently leads the investment function at the biggest media investment group in Australia – GroupM. Brought to you by our friends at PubMatic. See acast.com/privacy for privacy and opt-out information.

In part two of the Video Fast Forward series we chat with Nick Young, Director of Sales - Digital & Publishing at Nine. Nick has over 15 years’ experience in the media industry and shares his views on all things CTV. Brought to you by our friends at PubMatic. See acast.com/privacy for privacy and opt-out information.

Connected TV is one of the most talked about topics in town, and we’re all in agreement….. a huge opportunity for the industry. It promises to be the best of both worlds – the premium TV experience with all the benefits of digital for consumers and advertisers. But are we there yet? Does the experience on streaming platforms feel like TV for consumers? In this series of AshtonCast, Video Fast Forward, proudly brought to you by our friends at PubMatic we will answer this question and more...

Customer experience is a discipline that has gained incredible momentum over the past few years, shaped by the advancements in technology and the evolving wants, needs and behaviours of our customers. In the final episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Rachel McDermott, Associate Director of CX at Optus, about their work in utilising advancements in AI and automation to better understand and meet the needs of customers, and what our...

In this episode of our Reimagine Marketing series, brought to you by our friends at SAS, we explore how three key technologies – attribution, automation and artificial intelligence - are reshaping how we engage with our customers. We’re joined by Justin Theng, Consumer Intelligence Specialist at SAS for his thoughts on what role these technologies have to play in how we communicate with the customer of tomorrow. See acast.com/privacy for privacy and opt-out information.

In the second episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Sam Stark, Head of Data and Analytics, Marketing and Sales at Foxtel. We look at how marketing is evolving in line with developments such as attribution and automation, and what this means for the ways in which we connect with our customers of tomorrow. See acast.com/privacy for privacy and opt-out information.

In this final episode of the Empathy in CX series, brought to you by our friends at Genesys, we speak to Jessica Rix, Head of Customer Interactions at Sunsuper to explore the work they’re doing to deliver more meaningful, authentic and empathetic customer experiences at scale. See acast.com/privacy for privacy and opt-out information.

Putting the customer first has always been pivotal, but it has never been more important. The past few months have shone a light not only on the importance of being customer-centric in our thinking and our strategy, but also on the need for agility and the ability to swiftly adapt to change. In this podcast series, we talk to marketing and CX leaders to explore how technologies, such as attribution, automation and artificial intelligence, can help us better understand and meet the evolving...

In the third episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Keith Pearce, Senior VP, Brand Marketing and Communications at Genesys. We explore the importance of purpose, nurturing communities and doing societal good, and better supporting the needs of our customers, at scale, by delivering more authentic and empathetic customer experiences. See acast.com/privacy for privacy and opt-out information.

In the second episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Elyssia Clark, Head of Customer Insights and Strategy at SEEK. As someone who strives to put the customer at the centre of their thinking at SEEK, we speak to Elyssia about: -         The impact COVID-19 has had on our ability to meet the needs of our customers -         How we can continue to keep our finger on the pulse regarding customer needs, behaviours and attitudes -         How we...

In part 5 of the digital marketing maturity series, brought to you by Google Marketing Platform, we chat with Michael Schniering, a 10-year veteran of BCG. He runs BCG in Australia and is a trusted advisor on digital strategies to some of the biggest businesses in Australia. Listen in to find out what marketers should do protect and strengthen their business’ for the long term. See acast.com/privacy for privacy and opt-out information.

While there’s no doubt that the first half of this year has been a challenging one, it is during times of crisis that we have a unique opportunity to show up for our customers. And customers remember how you’ve treated them during these times of need. Delivering empathetic, meaningful and authentic experiences for our customers is more important than ever, enabling us to build long-lasting customer relationships that thrive as we navigate the road to recovery and beyond. But how can we...

In part of the Digital Marketing Maturity series, proudly brought to you in partnership with Google Marketing Platform, we chat with Des Odell, a 20 year veteran in the digital space. In digital, he’s seen it all, done it all and works with some of the biggest companies in Australia. We discuss: Advice on how to make the most of of your digital investments and ad spendAre we headed for another great depression?Why your plumbing is importantHis thoughts on the great work from home experiment...

Janet Ranola runs paid media for Australian E-commerce success story Koala.com. She has over 15 years experience in marketing across a variety of countries. This episode provides interesting insights into digital marketing maturity from the standpoint of a someone “on the tools.” This episode of AshtonCast is brought to you by our friends at Google Marketing Platform. See acast.com/privacy for privacy and opt-out information.

In his 15+ years with Google, Barney Pierce has seen a lot. A Sydney native, Barney was based in New York during both the GFC and 9/11, arming him with the experience and knowledge necessary to operate at a higher level during the COVID-19 crisis. He’s now the strategy and business lead for Google’s Marketing Technology in Australia and New Zealand, working alongside the team at Google with some of the country’s most important brands and agencies to help them drive their digital marketing...

Learn from a range of marketing experts about digital marketing maturity and how crucial it has become in light of COVID-19. Which companies have thrived, which have not and why have some fared better than others? Brought to you by our friends at Google Marketing Platform. In this episode hear from: Barney Pierce, Director, Google Marketing Technology Platforms ANZ, Google Des ODell, CEO, Resolution Media Australia Michael Schniering, Managing Director and Partner, BCG Janet Ranola, Paid...

This is the third part of a three-part series dedicated to helping you stay mentally healthy during COVID-19 and other times of great stress. Brought to you in partnership with our friends at UnLtd and production partners Pod Paste. In this episode we chat with Mitch Wallis, Founder & CEO of Heart On My Sleeve about strategies to help you cope as well as how to reach out if you are struggling. Visit https://ashtonmedia.com.au/ashtoncast/ for details on AshtonCast...

This is the second part of a three-part series dedicated to staying mentally healthy during COVID-19 and other times of great stress. Brought to you in partnership with our friends at Unltd and production partners Pod Paste. In this episode we chat with Clinton Parr, Founder, A Lion & The Vibes and Employee Experience and Happiness expert about strategies to help you get through this, other challenging times and how to perform your best when working from...

This is the first part of a three-part series dedicated to staying mentally healthy during COVID-19 and other times of great stress. Brought to you in partnership with our friends at Unltd and production partners Pod Paste. In this episode we chat with Psychotherapist Katie Feder about strategies to help you get through this and other challenging times. Visit https://ashtonmedia.com.au/ashtoncast/ for details on AshtonCast Visit https://unltd.org.au/ to find out how you can help...

This is the first of the AshtonCast episodes dedicated to CX. This episode is focused on CX in a crisis, and right now with COVID-19 massively disrupting all facets of life and business, we are certainly faced with a crisis, the size of which we have never dealt with before. As a CX practitioner, most of your training and experience will have been focused around business as usual. But what do you do when business as usual becomes business as unusual? Join Khaled Akl, Former Global VP,...

Programmatic In Your Pocket - Life in a Cookie-less World brought to you by our friends at LiveRamp.    Visit LiveRamp to find out how they can help your business.   This episode features the full interview with Travis Clinger, Vice President of Global Strategy and Partnerships at LiveRamp. Travis is an international business strategist working to repair an imperfect ad tech infrastructure and reestablish consumer trust.   Your host Gavin Stewart, Marketing Director and co-founder of Ashton...