With over 1.4 million Twitter followers, Cynthia Johnson is an expert in personal branding. A digital marketer by trade and Guinness World Record holder by dream, the CEO of Bell + Ivy explains why influencing isn't about the influencer, how she stole the Pope's Twitter handle and her guerrilla marketing approach. She discusses how she began a business that treats eating disorders remotely, and why putting on an event with cross-sector collaboration was "the easiest thing [she's] ever done". And listen to her attempt of the PMW 'Re-Sell Me A Pen' Challenge! Find out more about Performance Marketing Unlocked on 1 and 2 March here: www.performancemarketingunlocked.com Like, follow and subscribe to be the first to know when the next episode is out, or listen to our Attention Seekers News Shorts to get a behind the scenes view of the industry's news of the week. Hosted on Acast. See acast.com/privacy for more information.