"Search is the most effective way to influence customer purchases with 41% saying that that would be the best way to reach them." Join the cost per mille high club as PMW launches the Performance Marketing Playbook for Travel Brands, the practical guide to marketing in travel for 2023 and beyond. Editor Robin Langford explains how tech is going to play a key role in the industry bouncing back, why consumers are so susceptible to travel campaigns, and his love for DOOH. Read the full Playbook on our site: www.performancemarketingworld.com Hosted on Acast. See acast.com/privacy for more information.