A 100-year-old german skincare brand like Nivea is about as risk averse as they come. So how does the Head of Digital convince their boss to try new channels? Adam Wright is this week's Attention Seeker discussing the resurgence of old school media channels, why big brands envy smaller brands and what Bezos did right with Amazon. We get into TikTok and the metaverse and why the need to be first is overrated. Plus, Adam attempts the mighty Re-sell Me a Pen challenge. Please leave us a review, like and subscribe to be the first to know who is seeking attention in the performance marketing industry. Register on our site performancemarketingworld.com Hosted on Acast. See acast.com/privacy for more information.