In the past year, Meta has cut almost 30% of its workforce, with 10,000 layoffs adding to the 11,000 in November, and the 5,000 unfilled vacancies closed. Zuckerberg announced the restructuring as a 'flattening' of the organisation, removing low-priority projects. This included its recent expansion of NFTs within Facebook and Instagram, which launched testing less than a year ago. To add to the movements at Meta, the platform is exploring development of a Twitter-like platform, code-named P92, adding even more competition to the current social media landscape. Listen to this episode for a quick low-down of Meta's moves and what it means for marketers. If you enjoyed this episode, share with friends, leave us a review and follow Attention Seekers to keep up to date with performance marketing's official attention seekers. Hosted on Acast. See acast.com/privacy for more information.