Microsoft Bing X ChatGPT plans to introduce ads into the generative AI search function. Whilst this maybe an obvious move, the speed of the announcement prompts questions around brand safety and suitability. From bans in Italy, to Wozniak and Musk getting cold feet, the PMW editorial team get behind the scenes of the news of the week in a bitesize episode. Read more at www.performancemarketingworld.com If you enjoyed this episode, share with friends, leave us a review and follow Attention Seekers to keep up to date with performance marketing's official attention seekers. Hosted on Acast. See acast.com/privacy for more information.