“We ain’t in Kansas anymore.” PMW’s first episode of the rebranded podcast speaks to EA Games’ Global Marketing Strategy Manager, Perla Bloom. We unlock gaming communities and virtual spaces starting with the Barbie trailer and that foot clip.  We discuss how to surprise and delight huge fans, how easter eggs can work in marketing, and why NFTs are more than their ‘finance bro’ reputation. Perla unlocks why EA Games thinks the metaverse is overrated and underrated, why NFTs will revolutionise blockchain technology, and how to use creators to target users of loyal fan bases for a new game launch. And listen to the end to hear Perla attempt the Re-sell Me A Pen challenge with… an arcade game!  Please leave us a review, like and subscribe to be the first to unlock the hottest topics in the performance marketing industry.  www.performancemarketingworld.com Hosted on Acast. See acast.com/privacy for more information.