How do you ask the Archbishop of Canterbury for your ball back? Well that's what this week's guest duo Tom Rainsford (Marketing Director, Beavertown Brewery) and Paul McEntee (CEO, PR agency Here Be Dragons) had to do. The marketing double act push creativity to its extremes – so how does this translate into performance marketing? In this episode, PMW's Joe Arthur and Lucy Shelley sit down with the pair to unlock creativity within performance channels. Beavertown's bold branding became so popular they launched an e-commerce channel, which became more successful than even they expected. From landfill marketing to brands oversharing on social, to vanilla collaborations and tattoos, we get deep into conversation about the underrated relationship between marketing channels, and how to do it right. Keep listening to the hear the fastest Resell Me a Pen challenge yet, VAR requests and some iffy statistics from 'Harvard Business School'. If you liked this episode, let us know by leaving a review, give us a follow and subscribe to our site performancemarketingworld.com ––– Tickets are selling fast for our FutureCommerce event in London on June 6th, check it out here!!! Hosted on Acast. See acast.com/privacy for more information.