The IAB reported that the digital advertising industry accounts for between 3.5-4% of global carbon emissions – almost twice that of the aviation industry. It was this startling statistic that began PMW's investigation into how adland became such a significant polluter and most importantly uncovering why a sustainability mission is not only ethical, but solves a lot more for businesses than we think, with insight and analysis from experts into how organisations and advertisers can minimise their emissions. This News Short goes into why PMW began the research, what was so surprising, and what needs to happen next. Part 1 and 2 is available to read now, with Part 3 released later this week. Part 1: Adland’s carbon conundrum: how performance marketers can prioritise sustainability without it costing the earth Part 2: 'Cut the crap': how to turn ad sustainability intentions into successful ethical and business outcomes Hosted on Acast. See acast.com/privacy for more information.