Lord Sugar made a real mistake by not making this week's guest the winning candidate in The Apprentice. Paula Oyinkan, affiliate marketing specialist from Avon has set up just about every business you can imagine. Want to know the secret to her success? Social media. In this episode, Paula describes the benefits of different platforms from TikTok to Instagram to LinkedIn. She explains the blurred lines between affiliate, partnerships and influencer marketing and how to get the most return on your investment. She also attempts PMW Resell Me a Pen challenge – perhaps the most impressive yet! – but what do you think? Let us know on the PMW Unlocked community LinkedIn page here. If you liked this episode, like, share, subscribe and leave a review. Get more from PMW at www.performancemarketingworld.com. Sign up for PMW Unlocked 2023 here. Hosted on Acast. See acast.com/privacy for more information.