How much do we actually make our own decisions? Or are we influenced by people around us? Behavioural science plays a huge role in marketing and Herdify brings it to the forefront. By understanding offline communities and their purchase habits, marketers can translate this into online sales. In this episode, Ed Barter, Lead Data Scientist at Herdify, joins the podcast to talk about people's mental laziness, how brands can market to consumers who are bored of ads and the overrated marketing tactics used around Black Friday. He also attempts the PMW Resell Me a Pen challenge with the tough task of Tiddlywinks from previous guest TikTok's Simon Hofmeister, giving it a Royal PR boost... Also in this episode, PMW's News Reporter Joe Arthur discusses the news of the week with Amazon's partnership with Meta and Snap in a bid to minimise the competition from TikTok, but what do the experts think? To find out more about PMW Unlocked 2024, head here to register. If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com ~ Further reading ~ “This could be a genuine game changer”: what the Meta and Amazon collaboration means for marketers Meta partners with Amazon to let shoppers buy directly from Facebook and Instagram ads Amazon continues to bolster its social commerce standing with Snap collaboration Amazon leapfrogs TikTok; becomes third most popular e-commerce ad platform behind Meta and Google Hosted on Acast. See acast.com/privacy for more information.