'Prompt' is the word of the year for PMW Editor, Robin Langford. In a year that has been upturned by AI and social platforms, marketing has lost its big ideas, says John Farrell, ex-CEO of Publicis Groupe's SAMS. In the final episode of the year, John joins the podcast to chart the evolution of performance marketing from its early beginnings in the 80s, to what 2024 and beyond will look like for the sector. He recaps his biggest pitch fail as the Global CEO of D'Arcy and the fraught agency/client dynamic, dissecting the industry's two speed economy. Are agencies are falling behind brands in terms of innovation, stuck using the same processes for the last 50 years? To cap it all off, John questions where marketing's 'big ideas' have gone. Do clients not value it as much? Is it too indulgent? Too risky? And to wrap up the PMW Resell Me a Pen challenge with a Christmas twist, John sells what a brand should be to a modern day consumer in 2024. But before we hear from John, PMW's editorial team close the year recapping the biggest performance marketing moments of 2023, from AI to social commerce. Thanks for following our podcast along this year, it's been an exciting journey and we can't wait to bring you more of the latest and greatest from the performance marketing industry next year! If you like this podcast, please leave a review, follow and subscribe at performancemarketingworld.com. ~ Further reading ~ PMW Predicts… the niche-ification of AI “This could be a genuine game changer”: what the Meta and Amazon collaboration means for marketers Amazon continues to bolster its social commerce standing with Snap collaboration Hosted on Acast. See acast.com/privacy for more information.