Is marketing and advertising a creative industry or content factory? Every January we feel that this year will be 'a year of change' but something definitely feels different in 2024, said Perla Bloom, Connections Planning Lead at EA Games and judge for the PMW People Awards 2024. She is joined in this episode by fellow judge Caroline Parkes, CSO at RAPP, to talk about the top skills on a performance marketer's CV in a year of AI, cookieless advertising and creative efficiency. We talk about the importance of "flexitarians" in your team, why pitching is the best method of upskilling and how to integrate AI into your role. Looking forward to the year ahead, Caroline and Perla discuss what they want to change and what they would like to stay the same including flexible working to create more equal opportunities for women and being data informed vs data constrained. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com. Hosted by Multimedia Editor, Lucy Shelley. The deadline for the PMW People Awards closes on 25 January. Enter here! ~ Further reading ~ Find out more about PMW Unlocked 2024, the two-day event dedicated to performance marketers Marketing has lost its big ideas, will they come back? John Farrell joins the podcast Barbie, Battlefield and branded Easter eggs: EA Games joins the Performance Marketing Unlocked podcast Hosted on Acast. See acast.com/privacy for more information.