The biggest mistake marketers can make is expecting engagement. So how can marketers stand out on social media as we enter the year of digital detox? This week's guest is Sophie Miller, Founder of Pretty Little Marketer (PLM) and expert when it comes to connecting with communities. We sit down to discuss why TikTok can be overrated, how to create a fluid strategy across multiple social platforms and why brands like Gymshark and Jacquemus have been getting it right. Having grown her business from a struggling student to a 6-figure mentor with a following of 400,000, Miller has advised brands including Unilever and Graze on their social media strategies and connecting online and offline communities. Hosted by Lucy Shelley, Multimedia Editor at PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com. Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024. ~ Further listening ~ PMW Resell Me a Pen challengers: DMA: how CMOs deal with imposter syndrome First episode with cassette challenge: Fat cat art, Hollywood villains and Wordle Hosted on Acast. See acast.com/privacy for more information.