It's all been building up to this. Last week, the PMW Unlocked event took place, bringing together over 1000 performance marketers for the two-day event in London. We heard from Coca-Cola, ASOS, the Financial Times, Heineken and others on what's troubling the sector, the secrets to its solutions and hope for the year ahead. This episode brings you highlights from the event, discussed by the entire PMW team. We give you a recap talking through the best bits with clips from some of the best sessions. As an extra special treat, we have also added you the entire session from one of the most exciting interviews at the event to the end of this episode: a conversation with the Marketing Director behind Steven Bartlett and the Diary of a CEO podcast, Grace Andrews. The expert at engaging community even reveals some secrets for the year ahead. PMW's Editor, Robin Langford, discusses the true effects of the cookie deprecation spoken about in the keynote presentation from Quantcast. We also include a clip from a panel that discussed whether to in-house or outsource performance marketing channels, with the speakers fighting over whether social or search is more difficult! The PMW team, Lucy Shelley, Joe Arthur, Jyoti Rambhai, Sam Johnstone, Celine Yaseen and Reem Makari, all recap their best bits and the outlook of the industry in this special bumper episode. Clips include: Alex Mills, Client Partnerships Director EMEA, Quantcast - on the conference floor Patrick Zinga, Digital, Data and Martech Lead, Heineken - in a panel discussion Grace Andrews, Marketing Director, Steven Bartlett and Diary of a CEO - entire session Thank you to ALL our partners for making the event happen. Including Headline Partner Quantcast and Platinum Partner DAC Group. The PMW Unlocked event was produced by Haymarket Media Group. A HUGE thanks to whole team behind it with a special mention to Linda Eckefeldt. This podcast was hosted by Lucy Shelley. ~ Further reading ~ PMW Unlocked 2024: Top tips and tricks that brands and marketers might have missed from day one PMW Unlocked 2024: It’s a wrap! Here’s everything you missed from day two Hosted on Acast. See acast.com/privacy for more information.