With Amazon bringing its AI image generation tool to UK shores and doubling down on its investment in AI startup, Anthropic, committing a further $2.75bn to the business, the global e-commerce  landscape is becoming increasingly impacted by AI technology. This episode of the Performance Marketing Unlocked podcast features both Robin Langford, PMW's Editor, and Ben Marks, Director of Global Market Development at open-source e-commerce marketplace, Shopware. Robin unpacks the Amazon news further, dissecting exactly what it means for small, medium and large businesses alike. Following this discussion, Ben joins the show to offer some expert insight into why AI is becoming increasingly popular across e-commerce and how SMGs can best begin investing in the technology. We touch on everything from the importance of hiring people with the right skills and ensuring use of AI promotes efficient scaling, to the need to invest in the technology sooner rather than later and how to expand into new markets. Ben also uses his sales skills to resell us a famously outdated product in PMW's classic 'Resell Me A Pen' challenge. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Further reading ~ Amazon Ads brings its AI-powered product image generation tool to the UK Will the data skills gap hinder marketers’ ability to integrate AI? Hosted on Acast. See acast.com/privacy for more information.