Google has set "early 2025" as the fourth (and final?) date for its deprecation of third party cookies on Chrome, following yet another delay announced late last month. This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:01), who went out into the industry to try and find answers to the key questions that have arisen in the wake of this latest delay. Namely, why did it occur? When can we expect cookie deprecation to actually unfold? And what should organisations do about their first party data solutions in the meantime? Also in this episode (19:10), Giovanni Pupo, Head of E-commerce Media, Europe at Lipton, joins to discuss the best ways to balance and measure brand and performance, better known as 'brandformance'. Beyond his role at Lipton, Gio is also a University lecturer and host of popular YouTube web-series, 'A Glass of Marketing'. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Further reading ~ Will Google now expand its cookieless test to 10% of Chrome users? ‘Enough is enough’: Google’s cookie delay ignites frustration from the ad industry Google delays cookie phase out until 2025 “Define that creative goal into something you can measure”: how the worlds of brand and performance marketing are merging 4 marketing resolutions for 2024: experts on AI, cookie death and ‘brandformance’ Hosted on Acast. See acast.com/privacy for more information.