Description
In this episode, I sit down with Eric White, Founder at Revealed.
We talk about Jobs-to-be-Done - a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable - how it can be applied to marketing, and how it was used by a B2B sleep technology company to avoid a product launch catastrophe.
You can follow Eric on LinkedIn here.
And learn more about JTBD here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking.
I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services.
During this interview, he took us through his...
Published 04/23/24
In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET
I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot.
How does the company differentiate from more generic, we do all...
Published 04/11/24