Description
In this episode, I talk to April Dunford, Positioning Expert.
April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning.
I've always wondered though - how does her methodology translate to selling services or solutions?
Well, I got the answer (and then some!) on this episode of B2B Better. We also covered why positioning is not a marketing activity and how often a company should revisit their current positioning.
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In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking.
I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services.
During this interview, he took us through his...
Published 04/23/24
In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET
I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot.
How does the company differentiate from more generic, we do all...
Published 04/11/24