B2B Difference Makers
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Season two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them. Think you know what it takes to be a Difference...
Published 08/05/21
Strategy should drive technology, not the other way around.  Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends. In this episode, Lauren...
Published 07/01/21
What experiences can you bring to inform your current role?    Genefa Murphy is the CMO of Five9, but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa draws...
Published 06/03/21