I'm launching the shortest B2B podcast: B2B in 15.Every episode has 15 minutes of non-stop value about one single B2B marketing topic.Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:1. The chit-chatSometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.2. The lengthPodcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to...
Content creation at big B2B companies can be done better and more efficient. In this podcast Tycho talks you through the 3 most important lessons that will help you to make better content, faster. https://www.dapper.agency/resources/newsletterhttps://www.linkedin.com/in/tycholuijten/
Published 05/22/24
In this episode, Tycho busts the myth that you cannot reach B2B audiences on so-called 'B2C channels'. He shows you how you can use channels like META and YouTube to reach your B2B ICP.
Published 04/22/24