B2B IN 15 l Episode 1 - Retargeting in B2B
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Description
In this first episode of B2B IN 15, Tycho states that B2B companies are leaving revenue on the table by not using the tactic. He explains that retargeting is not as common in B2B as it is in B2C, while it is at least as effective. In the podcast, 2 types of retargeting are described: Retargeting within LinkedIn and retargeting based on website visitors with META and YouTube.
https://www.linkedin.com/in/tycholuijten/
https://www.dapper.agency/resources/newsletter
More Episodes
Content creation at big B2B companies can be done better and more efficient. In this podcast Tycho talks you through the 3 most important lessons that will help you to make better content, faster. https://www.dapper.agency/resources/newsletterhttps://www.linkedin.com/in/tycholuijten/
Published 05/22/24
In this episode, Tycho busts the myth that you cannot reach B2B audiences on so-called 'B2C channels'. He shows you how you can use channels like META and YouTube to reach your B2B ICP.
Published 04/22/24
Published 04/22/24
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