In this episode, Jen welcomes Christine LaBate, a Fractional CFO and Business Finance Coach. Immerse yourself in the crucial task of settling your nervous system around cash flow, underlining the significance of not relegating your finances to the back burner. Delve into a comprehensive discussion on revenue, emphasizing that it isn't the sole metric to measure success. Unpack the distinction between revenue generated and cash collected, making insightful decisions on profit versus loss in the business realm. Gain insights into optimizing your cash flow by making key financial numbers visible and understanding the role of bookkeeping data. Explore the nuances of profit percentages that work for your business, accompanied by practical advice on cash flow forecasting and budgeting. The episode culminates in empowering discussions on dismantling societal belief systems and upholding integrity in your business journey. Today on Becoming Iconic: Settling the nervous system around cash flowThe importance of not neglecting finances in businessExploring revenue as a metric and its nuancesUnderstanding revenue generated versus cash collectedMaking informed decisions regarding business profit and lossStrategies for making key financial numbers visibleUpholding integrity and ethical practices in businessConnect with Christine: Hang out with Christine: @goodmeasurefinanceWork with Christine: goodmeasurefinance.comConnect with Jen: Read BI Magazine: becomingiconic.co/magazine Hang out with Jen: @becomingiconic Work with Jen: becomingiconic.co