In this episode, Jen introduces "The Muse". She emphasizes the importance of branding as the foundation of building a successful company, highlighting its role in creating a solid identity that resonates with your audience. Jen shares insights from her experience, stressing the need for CEOs to focus on their core strengths and delegate tasks that are not their genius. Through "The Muse," Jen aims to teach listeners the depth and artistry of branding, empowering them to build brands that last and stand apart in the marketplace. She encourages CEOs to take branding seriously, emphasizing its transformative impact on business success. Today on Becoming Iconic: Launching of "The Muse"The importance of branding for business successDelegating tasks: CEOs urged to focus on strengthsEducation on branding's depth and artistryCrafting a brand and reflecting values to attract attentionBuilding a unique brand identity for successConnect with Jen: Read BI Magazine: becomingiconic.co/magazine Hang out with Jen: @becomingiconic Work with Jen: becomingiconic.co