In this episode, Jen welcomes Morgan Ondree, the creative director of Becoming Iconic and a vital element of the Becoming Iconic Agency. Morgan shares insights into the journey of creating the brand "Becoming Iconic" and the thought process behind its visual elements. They emphasize the significance of intentionality in branding, urging listeners to align their brand visuals with their business goals and values. Furthermore, they highlight the role of colors and the psychology behind them in conveying brand messages effectively. Through their conversation, they offer valuable guidance on crafting authentic and impactful branding experiences for businesses, emphasizing the importance of intentionality and authenticity in brand development. Today on Becoming Iconic: Discussion on branding's importance in businessMorgan's role in branding "Becoming Iconic"Exploring the psychology of colour in brandingCrafting authentic brand experiencesProcess of branding with the Becoming Iconic AgencyGet in touch with the Becoming Iconic Boutique Agency: @[email protected]@becomingiconic.coConnect with Jen: Read BI Magazine: becomingiconic.co/magazine Hang out with Jen: @becomingiconic Work with Jen: becomingiconic.co