This week Ericka Holcomb (@sweat.with.e) joins me all the way from sunny Denver to share how she built her business on AUTHENTICITY. For real, I literally pull up Ericka’s instagram posts on the regular to show my business clients how you can genuinely connect with people on the internet. Being yourself online (AKA your personal brand) means owning your truth to connect to the RIGHT people. Ericka and I talk about why you shouldn’t be afraid of the word “influencer” and why knowing your business goals will determine just how much you want to market on social media. Ericka also knows that being passionate, taking risks, and working hard doesn’t mean stressing 24/7. In fact, as an entrepreneur, if you’ve got the right support and network, your passion can fuel your dreams further than you would have thought possible.    This episode is for you if… … you don’t understand that “spend money to make money” needs to be strategic ( 👀I’m looking at you in those Balenciagas pulling up to the gym 👀)  …you’re still not posting videos of yourself on social because you’re afraid people will think you’re an “influencer” …you’re not taking a stand because you want everyone to like you (F that, you only need the RIGHT people to want to work with you)  ❗If you want to learn how you can build your personal brand and connect to the right people, you're going to love my 16-week program that turns you from fit-pro to 6-figure CEO. We are NOW enrolling for the January 2024 cohort of BECOMING SAVAGE: THE COACHING ACADEMY. 📣 📣 📣    Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another. Edited by Shannon Boerner.