What are your core values? Heck, what even are core values? You've probably heard them mentioned in a book, in a podcast or in an awesome TED Talk. But have you ever really stopped to wonder what they are and why they're important... let alone what yours even are? Figuring out your core values leads to better self-awareness. When you improve your self-awareness, you become a better husband, co-worker, teammate, father, uncle, brother. You become not only a better version of you, but a truer version.