#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes the importance of continuous learning and staying up to date in the ever-changing world of e-commerce. Jack also discusses the challenges and opportunities of using AMC for data analysis and decision-making. He highlights the need for better integration between data producers and data users to ensure that insights lead to actionable strategies. Jack also introduces a new SaaS tool called Noctis that aims to make AMC more accessible and help users generate novel use cases. Key Takeaways: AMC is a powerful tool for data analysis and decision-making in the Amazon advertising space. The biggest challenge with AMC is the disconnect between data producers and data users. AMC can provide valuable insights for measurement, attribution, and audience targeting. Jack is working on a new SaaS tool called Noctis (https://analyticindex.com/noctis/) to help users generate novel use cases for AMC. The future of AMC lies in user identity resolution, off-Amazon behavior analysis, and shopper profiling. Follow Jack on LinkedIn Learn More About Noctis Follow Destaney on LinkedIn Learn More About BetterAMS