Achieving Target ROAS on Amazon: A Full Funnel Approach
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Description
Instead of a sole focus on ROAS (Return on Ad Spend), Justin talks about adopting a full-funnel advertising strategy as that breaks down your campaigns into five types: Awareness, Rank, Efficiency, Branded, and Auto.
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In this episode of our Amazon DSP Series, we talk all about DSP custom audiences, granular targeting, the ability to measure campaign impact—bringing coherence to your full funnel strategy.
Published 05/22/24
Published 05/22/24
With nearly two decades of experience, Gurmeet shares his unique insights from transitioning from a technical back-end focus to a holistic front-end e-commerce strategy.
Published 05/14/24
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