This week I had a wonderful conversation with Jason Harris about his new book The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer. In this chat, Jason dispels some of the toxic chatter about influencers in the internet age and reminds listeners that the art of influence and persuasion is more about compassion, empathy, and finding common ground than Instagram fame or soulless clickbait. We cover his four principles of persuasion: original, generous, soulful, and empathetic by breaking down how each principle is applied and how their application can transform organizations and workplaces from spaces of dysfunctional conversations into communities of healthy and sincere communication. Jason Harris is the CEO of the award-winning creative agency Mekanism and the cofounder of the Creative Alliance. Under his leadership, Mekanism was named to Ad Age’s Agency A-list and twice to their Best Places to Work, and to Creativity’s Creativity 50. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A’s list of “100 People Who Make Advertising Great.” His methods are studied in cases at Harvard Business School. You can follow him on Instagram and Twitter @Jason_Harris. His new book is 'The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer', a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. This episode is brought to you by: Blinkist - A shortcast is a 7-10 min version of a podcast where you get the core takeaways. Click here to listen to all the shortcasts of Beyond The To-Do list for free!