Innovations arise from ideas. In most cases, however, these ideas are  not generated in a targeted manner, but rather by chance. However, the  ideas are often not structured specifically for a particular issue. This  makes implementation more difficult or does not take place at all. The...

Prices on advertising platforms such as Google and Facebook for customer acquisition have risen sharply in recent years. Instead of always buying new customers at a high price, the focus is on earning more from existing customers or converting them into loyal brand ambassadors. And for that, you...

Most companies have a transactional model. However, a shift to recurring  revenue is interesting. This can happen in combination or be the only  alignment. But why does the switch make sense and what are the benefits  to you and your business? This is where the term Rundle comes into play.