Innovations arise from ideas. In most cases, however, these ideas are  not generated in a targeted manner, but rather by chance. However, the  ideas are often not structured specifically for a particular issue. This  makes implementation more difficult or does not take place at all. The  creativity technique of the 6 Hats Method can help here.

Prices on advertising platforms such as Google and Facebook for customer acquisition have risen sharply in recent years. Instead of always buying new customers at a high price, the focus is on earning more from existing customers or converting them into loyal brand ambassadors. And for that, you need the Flywheel.

Most companies have a transactional model. However, a shift to recurring  revenue is interesting. This can happen in combination or be the only  alignment. But why does the switch make sense and what are the benefits  to you and your business? This is where the term Rundle comes into play.

Do you know of a service that is more than 10 years old, has brought  significant revenue to a company, and has country-specific programs that  are part of a single company? The answer is Amazon Prime. I shed light  on what the program means to Amazon and how it came to be.

Often, planning is done on a one-year basis and the goals are lost sight  of over time. This goal setting is rigid, costly, extremely time  consuming and directs money into the wrong channels. OKR is a flexible  framework for teams and organizations to work together to achieve goals.  This framework helps you to shape the digital transformation.

The common basis in your company is the mission and the vision. The team  members and also the customers should be able to understand these. If  the goal can be achieved together, this motivates the employees. The  vision represents the mission statement while the mission represents the  philosophy of a company. Both should therefore also be in context. In  the end, this forms the basis of a company’s strategy (presentation,  communication and values).

What do Tesla, Apple, Netflix and Pixar have in common? They all apply a  little-known concept called “7 Forces,” developed by author, strategist  and Stanford professor Hamilton Helmer. By doing so, they create the  conditions for sustainable returns and make the company defensible. This  also shows that current performance is not an indicator of future  success.

The Decoy Effect is a behavioral economics strategy that you can use to  improve your website’s conversion rate. It’s based on the idea that  people have irrational preferences, which means they don’t always act  logically when making decisions. We all know that people react  differently to different incentives and stimuli; that’s why conversion  optimization is so important.

Shoppable content is digital content that allows users to purchase an  item directly online by clicking on a link or image. With the rise of  social media and mobile devices, the importance of visual communication  has increased. To continue to activate your audience, it’s time to  incorporate shoppable content into your marketing strategy.

The end of hierarchy, intrancy and power relations is the promise of the  holocracy form of organization. This is supposed to promote agility and  also flexibility in companies. But can the leadership system meet the  requirements or does leadership without a boss end in chaos? Let’s take a  closer look at the holocracy organizational form and maybe it is  something for you and your company.

Tasks are piling up in your company and you need to decide which ones to  implement. Then use the ICE assessment method. It will help you with  your decisions and is quite easy to use. So just give ICE Scoring a try. There are many different valuation models. The ICE evaluation method is  simpler than most alternatives. It requires only three criteria for each  possible idea. Thus, the team can quickly calculate the score for all  content and make prioritization decisions accordingly.

The corporate mission statement has a clear function. It provides the  basic direction of the company so that every employee in the company  feels that he or she can make a meaningful contribution. The corporate  mission statement provides direction for every employee.  It is worth  asking what appropriate contribution one can make to achieve the goals.

Do you know Jeff Wilke? Jeff has shaped the image of Amazon for over 22  years. He was kind of an Amazon coach for founder Jeff Bezos. And he  made a lot of good decisions for the company. We look at the factors for  product success. One is to focus on inputs rather than outputs. „I was lucky to have him as my teacher. I learned so much from him, and  I’m not the only one. He was an incredible teacher for all of us.“ (Jeff  Bezos)

Hi my name is Billy, Billy Marketing.    Like Gusteau in the movie Ratatouille.    who had the motto: "Anyone can cook" ,    I am of the opinion: "Anyone can do marketing!   "  Who is my podcast suitable for?    All those who want to further their education in the field of marketing.    You can expect many exciting episodes in the podcast.  In addition to useful knowledge,  you will receive practical ideas for more success in your job,  life and for your personal development.  I deal with...