At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And it was a WILD success, with us x2 our initial goal of 100 members, to hitting 209 members for our first launch! In this episode (where I was a guest on my biz bestie Steph Taylor's podcast Imperfect Action), I dive into: the behind the curtain view of what it actually took to launch this offer; how it felt different to any other launches I have had (as I was travelling and launching at the same time); and how I pivoted an offer that was no longer working.   ____ *FREEBIE*   Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.   wordfettigroup.com/freebie _____   Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita