Today’s guest is not a scientist but a true visionary. Gary Vaynerchuk (aka Gary Vee), is a self-made entrepreneur and digital marketing pioneer. He started his business journey with a lemonade stand at age seven. Now, he’s a prolific content creator, best-selling author, and the co-founder of the massive digital agency VaynerMedia.  What I love about Gary is that he leads with integrity, optimism, and, above all, gratitude. He’s a guy of wisdom, not just business—and that’s an important element of what The Human Upgrade is all about. In today’s episode, we explore how entrepreneurship has changed since Gary and I started. We get into how to grow a business in 2024 and Gary’s advice for anyone starting out. His secret to success will surprise you.  We talk a lot about gratitude, and how that lens has shaped Gary’s long career and kept him from burning out. Gary also shares his perspective on today’s social media landscape, the importance of kind candor, and why we should look to our elders.  No doubt, listening to Gary will inspire you to go after your passions and try that thing you’ve been putting off. In Gary’s words, your happiness is worth fighting for! (00:02:01) Redefining Success as an Entrepreneur (00:07:02) How Gary’s Upbringing Impacted His Success (00:10:32) The Truth About Social Media in 2024 (00:14:49) Is Everyone Just Copying Each Other? (00:18:50) Gratitude As the Antidote for Burnout (00:24:11) Championing Wisdom Instead of Youth (00:29:21) Prioritizing Joy Over Riches (00:38:02) Recognizing the Importance of Kind Candor (00:43:08) Reframing Relationships & the Perspectives You Engage With (00:47:17) Leading With Gratitude, Not Fear Sponsor 40 Years of Zen | Go to 40yearsofzen.com/dave to receive an exclusive offer for podcast listeners.  Resources Dave Asprey’s NEW Book ‘Smarter Not Harder’ is out now: https://daveasprey.com/books  Website: garyvaynerchuk.com Instagram: @garyvee TikTok: @garyvee Facebook: Gary Vaynerchuk  YouTube: @garyvee X: @garyvee Discord: VeeFriends  The Human Upgrade is produced by Crate Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.