Episodes
Do you agree with Greg's and Gabe's turkeys of the year? What would you add to the list? With Thanksgiving and Black Friday in the rearview mirror, we take a break from our usual email marketing and ecommerce discussions and have some fun chatting about not-so-great moments of the year. Losing $100B in market value? Sending an email full of placeholders? Using ChatGPT to fill out a legal document? Greg and Gabe cover it all in this fun episode!
Published 12/19/23
Published 12/19/23
This isn't your typical email marketing podcast episode! 😅 Join Greg Zakowicz and Gabe Macaluso as they set a 10-minute timer and discuss a bunch of industry buzzwords that we think deserve some good-natured teasing. Which buzzwords are getting on your nerves?
Published 11/22/23
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they take a second deep-dive into the hottest topics for the Black Friday Cyber Monday period. They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics. And, we have a text-only email in the email review segment — the kind we often receive questions about. 👀
Published 11/16/23
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they dive into the hottest topics for the Black Friday Cyber Monday period. They provide tips on optimizing your popup forms for the holiday season and guide you on creating an excellent holiday email template. Plus, they share insights on BFCM subject lines and email preheaders. And let's not forget the live email review, where Greg and Gabe analyze an...
Published 11/13/23
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they discuss optimizing transactional messages, lapsed-buyer series, discounting vs. non-discounting, and they review a live Black Friday campaign, offering valuable tips and ideas for this year.
Published 11/09/23
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they discuss text vs. HTML emails, early holiday sales, engaging product recommendation quizzes, sustainability's significance in consumer behavior, and the strategy behind cart abandonment splits.
Published 10/12/23
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they discuss insights and key takeaway from the new H1 2023 ecommerce email & SMS marketing report by Omnisend.
Published 10/12/23
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they discuss unengaged subscribers, custom fonts, email segmentation, subscription services, and Black Friday/Cyber Monday (BFCM) holiday planning.
Published 07/24/23
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they discuss unengaged subscribers, custom fonts, email segmentation, subscription services, and Black Friday/Cyber Monday (BFCM) holiday planning.
Published 06/23/23
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they unveil secrets about abandoned cart message delays, the art of crafting perfect email length, the power of using multiple pop-ups on your website, the revolutionary impact of AI on online shopping experiences, and their ultimate email marketing pet peeves.
Published 06/22/23
Join Greg Zakowicz and Gabe Macaluso in this episode as they tackle questions on lapsed-buyer messages, Gmail inbox vs. promotions tab, the best time of day to send emails, recession-proof marketing, and crafting Memorial Day campaigns. Gain valuable insights and practical tips on optimizing your email automation, achieving inbox placement, maximizing engagement with timely emails, and navigating uncertain economic times. Get expert advice on planning effective Memorial Day email and SMS...
Published 05/24/23
Join hosts Greg Zakowicz and Gabe Macaluso in this exciting episode as they tackle pressing questions about email marketing. They provide valuable insights and tips on topics such as email automation delays, the significance of preheader text, the impact of sending fewer emails on revenue, Amazon's return charges, and Mother's Day email campaigns.
Published 05/16/23
Welcome to our latest episode where Greg Zakowicz and Gabe Macaluso from Omnisend answer five burning questions on email and SMS marketing. From the optimal number of welcome series messages to the best days for email sends, to the frequency of scheduled SMS campaigns, you'll get quick insights into best practices and industry trends. In this fast-paced show, each topic is given three minutes of discussion, making it an informative and entertaining experience.
Published 04/24/23
In this podcast episode, we cover five essential topics related to email marketing. We provide insights on how to improve click rates, what to consider when creating subject lines, the importance of browse abandonment emails, whether brands should offer free returns, and whether email list size matters. We keep the conversation fast-paced, covering each topic in three minutes or less.
Published 04/18/23
In this episode, Ecommerce Marketing Expert Greg Zakowicz and Gabe Macaluso, Director of Customer Success at Omnisend, answer frequently asked questions about email marketing. They cover a range of topics, including email signup forms, text-to-image ratio in emails, email promotions, the impact of "Buy with Prime" on ecommerce sales, and tips for planning effective Easter email campaigns.
Published 03/30/23
This week is all about SMS and MMS marketing. Each day, in 3-minutes or less, I'll provide you with actionable tips that will make you better marketers and more sales.
Published 06/10/22
This week is all about SMS and MMS marketing. Each day, in 3-minutes or less, I'll provide you with actionable tips that will make you better marketers and more sales.
Published 06/09/22
This week is all about SMS and MMS marketing. Each day, in 3-minutes or less, I'll provide you with actionable tips that will make you better marketers and more sales.
Published 06/08/22
This week is all about SMS and MMS marketing. Each day, in 3-minutes or less, I'll provide you with actionable tips that will make you better marketers and more sales.
Published 06/07/22
This week is all about SMS and MMS marketing. Each day, in 3-minutes or less, I'll provide you with actionable tips that will make you better marketers and more sales.
Published 06/06/22
This week is the second of two all about ways to personalize the one problem all ecommerce stores face—the abandoned shopping cart. Each day, in 3-minutes or less, I'll provide you with actionable tips that will make you better marketers and more sales.
Published 06/03/22
This week is the second of two all about ways to personalize the one problem all ecommerce stores face—the abandoned shopping cart. Each day, in 3-minutes or less, I'll provide you with actionable tips that will make you better marketers and more sales.
Published 06/02/22
This week is the second of two all about ways to personalize the one problem all ecommerce stores face—the abandoned shopping cart. Each day, in 3-minutes or less, I'll provide you with actionable tips that will make you better marketers and more sales.
Published 06/01/22
This week is the second of two all about ways to personalize the one problem all ecommerce stores face—the abandoned shopping cart. Each day, in 3-minutes or less, I'll provide you with actionable tips that will make you better marketers and more sales.
Published 05/31/22