MDF ROI – It's challenging, but worth all the effort.

MDF ROI – It's challenging, but worth all the effort. | Craig DeWolf Channel Edge Ep 79

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MDF has never been so important to partner & dealer success. ROI resulting from MDF programs is now the prerequisite KPI for keeping the investment in this essential sales tool moving forward. CFOs & marketers are more critical of costs and asking questions: Why are we spending on MDF? What are we getting out of it? How are we measuring? Join us on this ChannelEdge Podcast with Craig DeWolf, VP of MDF Product at 360insights, as he talks about why MDF is so important and the best ways to measure MDF ROI.

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