In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line. That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin. Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the...

It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial. Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book...

This continuation of the show with Terry Weaver is a good one.  As soon as we opened up the mic, we started asking Terry, who puts together two great events a year (The Thing), about: - how to make better keynotes - how to land speaking engagements - how to make content to increase your influence Connect with Terry and go to one of his events! Support the show

Entrepreneurship can be many things: fulfilling, maddening, lucrative, demoralizing, exhilarating, lonely, etc., and community can help normalize the roller coaster ride. But simplification is the best tool to reduce chaos. That's why keying in on one thing at a time is such a valuable practice, and Terry Weaver has built an extraordinary community through events around that concept. Terry will be joining us on the next B2B Community Builder Live Show to talk about how he's built up his...

This is part of one of our open mic sessions where my friend Joel Mena stops by to discuss his evangelism and community building around the UX community of Miami, then I try to convince him why I think Jerry Seinfeld is a category designer. Just another ordinary day on the Relationship Driven Growth Open Mic right after the show.  Come to the next one!  https://tinyurl.com/b2bcb2023 Support the show

Some companies are out there capturing demand from the market and doing it well.  Then there are other companies that are doing things differently.  Maybe it's an innovation the world hasn't fully understood yet.  Maybe it's a break from the status quo in the industry that puts the client's needs first. These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they...

I recently took a call from a friend on LinkedIn asking me about things I often get hit up about, and it ended up being a great call so I asked him if I could publish it, and he said ok! He then told me what his reasons for reaching out were:  "I thought you’d be able to help with strategy around building an audience and a following. Ways to use digital mediums to create, repurpose, and promote that drives engagement. I thought you’d have recommendations on tech and process that could...

I recently had the honor to speak at the Community Led Growth Summit about building a community off a podcast.  This isn't that presentation. This is the behind the scenes onboarding call with Charlotte Lesage from Melting Spot who where she got to truly understand what we do and how we do it. This show covers: 1. The Big Audience Lie: how I realized small audiences can out-punch big ones when it comes to influence 2. How To Build Your Own Business Based On Your Passion: the...

After Rachel's amazing episode, the community stuck around and shared some real practical frameworks they've used, seen used, or heard of to get your team to help grow your brand on LinkedIn. Join us on the next Relationship Driven Growth Open Mic Session! Tinyurl.com/b2bcb2023 Support the show

LinkedIn has long been dismissed as just a site for recruiters.  Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals. But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue? That's right, while everyone else is looking to grow their personal brand, you can take full advantage of LinkedIn by empowering your team to become evangelists...

This is another excerpt from the Relationship Driven Growth Open Mic Session. Join us at the next one! Tinyurl.com/B2BCB2023 Support the show

Most people think they know what it takes to build a thriving online community. But most people get it wrong. That's why when I saw Suzanne Taylor-King building from scratch and hearing from everyone involved they knew this was different than what they had in mind (in a great way), I invited her onto the B2B Community Builder Show so we can dive into the nuances she intuitively understands that so many get wrong! Join us for an insightful, non-obvious discussion with someone who has...

Hosting an event is a great way to build your brand, but people tend to overcomplicate doing it. That's why we used last week's relationship driven growth open mic to share a couple of low cost, low effort, high impact events that our community has  pulled off, including: - a tea party at the Drake Hotel of Chicago - a book signing at an airport bookstore - an upcoming improv night to kick off a conference This is just part of the stuff we share on the second hour of our weekly internet...

Richard Branson famously said, "Communication is the most important skill any leader can possess," and conversations are the base of communication. But I've never seen any training on how to be a great conversationalist. That's why when Yurii Lazaruk reached out to ask me how I learned to interview people on my show, I knew it would be a great opportunity to share what I know about having easy conversations with anyone. This has been a lifelong obsession for me, and I hope to share: - How...

The strategy of category design involves creating a new category instead of competing in an existing one. By marketing the problem rather than the solution, companies have succeeded in capturing 76% market share in their category. This is because she who states the problem best, is known to have the solution. But most people believe this only works for companies with giant coffers seeking massive scale. That's why this example of category design thinking to resolve a conflict between two...

 You're out there working your tail off to attract new clients, and even harder to keep them happy enough to refer you to their friends. But if you put that same effort into attracting talent, you can accomplish both those things more sustainably. That's what our next show is about! Join us for a live recording as we sit down with Ryan Englin, who was running marketing for construction companies when he discovered that the key to driving growth and profitability was not just in the...

There’s a lot of talk about the effect of AI an a lot of it is super heady, but the majority of us aren’t super nerds. That’s why we had a discussion about what it means to us right now in the short run as part of our latest Relationship Driven Growth Open Mic sessions! Join us at the next one on a Monday at 5:30 by registering for the show at tinyurl.com/B2BCB2023 Support the show

Small business owners spend a lot of time thinking about how to gain a competitive advantage, and will spend hundreds of thousands of dollars on experts to help them do so. But no one knows your clients like your clients themselves. Therefore, listening to your clients is the best way to get that competitive advantage! That's why we're bringing Michael Haynes, author of Listen, Innovate, Grow and SME/SMB business growth expert to talk us through 3 different ways to listen to your market,...

We all  need to keep up with the high demand for fresh and engaging content, and have been told that Artificial Intelligence tools are the answer, but don't have time to test everything we hear about. That's why I'm bringing back Jon Briggs, the ultimate content hustler, to share the tips and tricks he's learned from his community of content creators that are working to make you look like a one person marketing department RIGHT NOW. Here are three things you can expect to learn from this...

My friend Simon Zatyrka has launched a food industry consulting business around the concept of being a "culinary mechanic".  It's a brilliant take on the value of a chef as master of processes instead of just knowing how to make a delicious meal, but he's having a hard time describing it so he came to one of our Relationship Driven Growth open mic sessions and got help with positioning from the ultra talented Joe Zboch! This will show you how a great marketer can craft a bigger narrative...

Formalized evangelists are becoming a growing trend in B2B, and they are crucial for driving community, but you need more than one evangelist to drive community growth. That's why we're having Leslie Greenwood teach us how she was able to activate a whole community full of evangelists to grow one the most successful communities you've probably heard of, Pavillion (formerly known as Revenue Collective). Leslie will tell us all about: - What Evangelist-Led Growth means and why it's a...

The business closest to the customer wins. This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need. But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer. That's why the idea of Event-Led Growth is one you should consider. On this show, Mark Kilens, CMO of Airmeet, will teach you what  Event-Led Growth means and show...

The economy is getting worse and people are being laid off, but job hunting isn't their only option. That's why we took some time on the Relationship Driven Growth Open Mic session that follows our Monday shows to talk about your options. This included: - should you look for a job or try to start your own business? - is it possible to do both? - what could doing fractional roles for multiple companies look like for you? It felt like the community came alive with personal experience that...

The easiest way to grow an audience is to leverage other audiences, and guesting on podcasts is a great way to do it. But most of the outreach I get to be on my show SUCKS. That's why I'm going to share what works. We're going to be sharing what has worked to get on my show, what has worked for our clients to get on other shows, and strategies that past guests of our show have used to promote themselves. This includes: - the 1 thing you should create first to help in all your outreach -...