What is a voice brand? That's a good question! In part 4 of The Branding Series, I interview David Wolf, the creator of the "voice brand." He shares what it is, why it's important, what the different vehicles are for creating yours, and how to to know what approach to voice branding is best for you. If you've ever thought about using your voice for audiobooks, podcasting, or other audio experiences, you're going to love today's show.  My guest is the Founder and Chief Executive Officer of AudiVita Studio. For more than 32 years, David Wolf has been the creative director, music composer and/or producer of content for radio, TV, film, podcasts, audiobooks and multimedia. He created and hosted the Smallbiz America Podcast from 2005-2018. David created the Audivita Studio to apply his experience and the talents and skills of his virtual creative team to help companies, publishers, entrepreneurs, influencers and thought leaders grow their brands and businesses through podcasting, audiobooks, video and internet radio.  Learn more about David and AudiVita Studio here. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app