Your old receptionist would probably teach the new hire their old habits with mistakes. The best practice is to record videos on all standard operating procedures and put them somewhere where you can share them with your team. Imagine how many times you have already onboarded someone and how much time you would save if you could share with them one link where they would have all these videos. For more best practices, join our free facebook group here.

Always drive every patient enquiry to the call first.  But there are still some that do not want to call, or they are not ready yet. To capture those potential patients as well, you need a contact form. Most forms we see on the clinic's websites are not that good. Usually, name, email, and sometimes phone, which people put the fake phone number. Yeah.  That information you're going to get from that potential patient is going to be weak. And also, you're not proving your quality as a clinic...

Introduction Dear clinic owner/manager, Thank you for reading this. I know our time is valuable and I will do my very best to earn your trust by getting straight to the point. So, the purpose of this blog post is to share with you in less than 5 minutes with 5 simple images, exactly what you can be doing right now as a clinic to reach more new and high-value patients. Think of it as getting an "MBA in Clinic Marketing" and explain it in such a way that even a 12-year-old, a non-English...

Introduction Dear clinic owner/manager, Thank you for reading this. I know our time is valuable and I will do my very best to earn your trust by getting straight to the point. So, the purpose of this blog post is to share with you in less than 5 minutes with 5 simple images, exactly what you can be doing right now as a clinic to reach more new and high-value patients. Think of it as getting an "MBA in Clinic Marketing" and explain it in such a way that even a 12-year-old, a non-English...

Do you remember the last "great idea" that you tried to implement in your clinic? How did it turn out? Take a moment to think right now about the last "big improvement" that you thought about but never managed to implement. What happened there?  Well, if you're like most clinic owners, this "great idea" slowly suffocated. In-between patients, team motivation issues, technical, legal or other competing priorities in your medical practice and life outside of the clinic, your "great idea" then...

Do you remember the last "great idea" that you tried to implement in your clinic? How did it turn out? Take a moment to think right now about the last "big improvement" that you thought about but never managed to implement. What happened there?  Well, if you're like most clinic owners, this "great idea" slowly suffocated. In-between patients, team motivation issues, technical, legal or other competing priorities in your medical practice and life outside of the clinic, your "great idea" then...

(That's a quote by James Clear from a great book Atomic Habits.)When I talk to clinics they usually belong to one of these 3 groups:1. FreestyleThey have vague goals. Just doing day to day work, hoping things will get better in the future.2. Goal orientedThis is much better, these types of clinics do have exact goals based on facts, but they are struggling to achieve them.3. Systems orientedThis is the way. These are the clinics that not only have goals but also put systems in place that are...

(That's a quote by James Clear from a great book Atomic Habits.) When I talk to clinics they usually belong to one of these 3 groups: 1. Freestyle They have vague goals. Just doing day to day work, hoping things will get better in the future. 2. Goal oriented This is much better, these types of clinics do have exact goals based on facts, but they are struggling to achieve them. 3. Systems oriented This is the way. These are the clinics that not only have goals but also put systems in...

When you are tracking your patient journey numbers (such as messages, calls, consults...etc) don't rely on the automatic log of activities in your CRM.Make your admin team log it manually as well. It helps them to:- be accountable- perform better- know how they are standing in real time instead of end of the dayTry it and see your new patient numbers rise.

When you are tracking your patient journey numbers (such as messages, calls, consults...etc) don't rely on the automatic log of activities in your CRM. Make your admin team log it manually as well. It helps them to: - be accountable - perform better - know how they are standing in real time instead of end of the day Try it and see your new patient numbers rise.

Here we explain how we look at hiring and how it closely mirrors the patient journey. Messages - receiving lot's of CV's into your inboxCalls - discovering if they are potential fit for your clinicConsults = Interviews - here's where you'll make an offerTreat = Job - here's where they start working for you and you start monitoring their performanceRecommend - having your new hire recommend your clinic to their friends and ex-colleagues

Here we explain how we look at hiring and how it closely mirrors the patient journey. Messages - receiving lot's of CV's into your inboxCalls - discovering if they are potential fit for your clinicConsults = Interviews - here's where you'll make an offerTreat = Job - here's where they start working for you and you start monitoring their performanceRecommend - having your new hire recommend your clinic to their friends and ex-colleagues

A good thought excersise is to simply a pick a patient who visited your clinic today and think about how they experienced your patient journey.Does it match how you want it to be for the majority of your patients?Let's say potential patient decided to write you a message.- Have you engaged them in conversation or just send them big templated response?- How quickly have you responded?Then you call with them.- Are you listening or talking too much? (80% of talking should be done by potential...

A good thought excersise is to simply a pick a patient who visited your clinic today and think about how they experienced your patient journey. Does it match how you want it to be for the majority of your patients? Let's say potential patient decided to write you a message. - Have you engaged them in conversation or just send them big templated response? - How quickly have you responded? Then you call with them. - Are you listening or talking too much? (80% of talking should be done by...

Here's a brief summary:Importance of being proactive vs reactive, by taking 5m a day to look at: the way your calendar is and the way you want it to becomethe way your numbers are and the way you want them to becomeReactive clinic owner/manager will never find the time to make changes to grow.

Here's a brief summary: Importance of being proactive vs reactive, by taking 5m a day to look at: the way your calendar is and the way you want it to becomethe way your numbers are and the way you want them to becomeReactive clinic owner/manager will never find the time to make changes to grow.

If you don't roll the dice at all (i.e. do marketing) you will loose.There are 6 results you can get, when you roll (i.e. do marketing).You might think that the goal is to only roll the highest possible result.But the ones who win are the ones who roll the most.

If you don't roll the dice at all (i.e. do marketing) you will loose. There are 6 results you can get, when you roll (i.e. do marketing). You might think that the goal is to only roll the highest possible result. But the ones who win are the ones who roll the most.

Marketing to:1. new potential patients2. existing patients3. new potential team members4. existing team members

Marketing to: 1. new potential patients 2. existing patients 3. new potential team members 4. existing team members

Apart from making more profit, obviously. The main goal of increasing pricing is to provide a better service to your patients and have less stress in the clinic.More patients doesn't always equal more profit. Don't price based on competitionLook at how much profit you want and reverse engineer back to get the final priceFocus on high-profit treatmentsFast: tell everyone about the price increaseSlow: only new patients have higher prices

Apart from making more profit, obviously. The main goal of increasing pricing is to provide a better service to your patients and have less stress in the clinic. More patients doesn't always equal more profit. Don't price based on competitionLook at how much profit you want and reverse engineer back to get the final priceFocus on high-profit treatmentsFast: tell everyone about the price increaseSlow: only new patients have higher prices

1. Daily reporting- how many calls?- how many messages? - what are the results?2. Objections diaryEvery time someone doesn't book consult, write the reason down. You will soon find out there only couple variations of objections that you need to overcome.3. Story bankFacts about the product are hard to remember for potential patients but they will always remember stories. Collect stories for every feature/benefit of your service. Find nice parallels. Make them unique to your clinic.

1. Daily reporting - how many calls? - how many messages?  - what are the results? 2. Objections diary Every time someone doesn't book consult, write the reason down. You will soon find out there only couple variations of objections that you need to overcome. 3. Story bank Facts about the product are hard to remember for potential patients but they will always remember stories. Collect stories for every feature/benefit of your service. Find nice parallels. Make them unique to your clinic.