Join the exclusive WhatsApp Channel. Click on this link Content creation is not just producing videos or images and posting them on Social Media Platforms. Businesses and budding Digital marketers know that, to create content, there should be a laid down strategy to follow or adhere to. It is for this reason that Enoch invited Christopher Hensley, the host of the Money Matters podcast, a show dedicated to promoting financial literacy on today's episode of Colours of Social Media Podcast....

Click here to join⁠ the COSM Podcast WhatsApp Channel for exclusive content Unlock the secrets of the advertising world with our latest episode! In "Advertising ABC," we take you on a journey through the intricate language of marketing, demystifying 5 vital Ad terms every business owner and advertiser should know. 🔍 What's Inside: 🌐 Deep Dive into Ad Speak: We break down the complexities and decode the jargon, making it accessible for everyone. 🤔 Why It Matters: Understand the...

Connect with Colours of Social media  Instagram: ⁠@cosmpod⁠ Twitter: ⁠@cosmpod⁠ Enoch on Twitter: ⁠@iamrobotboy Episode Transcript Hello, this is Enoch and welcome to Colours of Social Media Podcast, the podcast where we explore the ever-changing world of Digital Marketing. In today's episode, we're going to be discussing Facebook Pixel, a powerful tool that can help you track and optimize your website traffic if you have a website. Firstly, let's start with the basics. What is...

How can you tell a story that sells? Are all stories that you share on Social Media guaranteed to bring in Sales? These are the questions I asked my guest in this episode of Colours of Social Media.  My guest is Nana Yaw Nhyira Butah, a storyteller in his own rights.  After you listen to this episode you are sure to know what you learn 1. How to tell stories that will bring in sales on Social Media 2. About the benefit of telling Stories on Social Media and 3. The need to keep on telling...

Today's episode focuses on a little but super important feature in Instagram called Instagram Story Highlights.  After this episode, you will get to know what IG Story Highlight is, How to use it in your Digital Marketing Strategy and it's benefits.  Connect with Colours of Social Media Podcast Connect with Colours of Social media Instagram: @cosmpod Twitter: @cosmpod

Hi, This is Colours of Social Media Podcast – the podcast for digital marketers and entrepreneurs. Today’s episode is about ephemeral content. Yes! Today’s episode is about ephemeral content – a content that lasts online only for 24 hours before disappearing. After this episode, not only are you going to understand what ephemeral content is about – but also, I’ll tell you a couple of ephemeral content ideas for your social media pages. Important Markers 1:00 - 2:44 : What's an Ephemeral...

Today’s episode is about a tool that most businesses and social media managers have taken for granted. This tool only works if you have a website and all the activities you carry out on Facebook is to drive people to your website. The mention of Facebook means this tool only works when you want to advertise using Facebook. Connect with the Podcast Follow Colours of Social Media on Instagram Follow Colours of Social Media on Twitter

How To Grow As A Social Media Manager So, why should you always be growing in a career such as digital Marketing? What does “always be growing” mean? To grow you need to learn and to always be growing you need to always be learning. Whether you’re just getting started in digital marketing or are counting down the days to retirement, learning will always be a valuable asset. So how can you grow as a social media manager? To answer this question, I have a set of guiding rules that I’ve been...

How do you grow your Instagram account in 2021? In this episode, Enoch talks about Instagram's Creators Week, specifically, Adam Mosseri's conversation with Karen Cheng.  Important Markers 00:00 - Does Instagram Control Reach? 01:45 - How to Grow your Instagram Account in 2021 by Adam Mosseri 03:39 - What you need to know about Reels in 2021 05:14 - How to Easily get verified on Instagram in 2021 08:19 - How Instagram is fighting Fake Followers in 2021 Important links Colours of...

An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. But do you get the right result when you set out to create your first Ad Campaign. In this episode, P. K. Woode talks about what to do and not to do when you decide to set up an Ad Campaign for your business. Over 30mins long conversation (the longest so far) P. K. analyses the Ads and talks about myths in creating Ads on Social Media, most especially on...

The last series in the Email Marketing Series highlights the importance of Lead Magnets.  In this episode, Enoch talks about the 10 Lead Magnets you can use to attract a genuine email for your email marketing.  Follow Colours of Social Media Podcast on Instagram