The last series in the Email Marketing Series highlights the importance of Lead Magnets.  In this episode, Enoch talks about the 10 Lead Magnets you can use to attract a genuine email for your email marketing.  Follow Colours of Social Media Podcast on Instagram

How do you get started with Email Marketing? The first step in email marketing is to get a genuine Email list in place. In this episode, Enoch sends you through how to get your first emails for email marketing using one of the most talked-about features - A Landing Page. This episode forms part of a 3 part series on Email Marketing. About DigiClan Africa DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across...

Over an hour's conversation, split into 3 episodes, Enoch explains why Email Marketing is not dead. This episode is the first of 3 series about a session Enoch had with DigiClan Lagos.  About DigiClan Africa DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across Africa where they can share the latest trends and insight, connect with fellow digital marketers, and leverage massive opportunities together. If...

Who is better to talk about Market Research than the author of a 30-minute read article about Market Research. This week, I talk to Enoch Kabange of Tonaton and Word Inspired on how to conduct the right digital market research for your business.  In this 30minutes conversation, Enoch analyses, explain and demonstrate how to use tools that are available at our fingertips to conduct the perfect market research.  To get a fair idea of what Enoch talks about, read his article on Market Research...

Your SEO hire is never complete if you fail to ask him/her these questions. This week's episode is about getting the best SEO Expert to handle your Search engine Optimization.  Follow these Useful Links Colours of Social Media on Instagram Colours of Social Media on Facebook

After my last episode on SEO, Episode 2, season 2, I got a lot of questions on the subject of SEO, Including a fan email. In this episode, I'll the essence of SEO to a Business's website and how you can start off SEO for your business.  SEO Resources 30 Minutes Video on SEO by Google Google Webmaster Guidelines Google 101 Website Useful Links Enoch on Instagram Enoch on Twitter COSM Podcast on Instagram COSM Podcast on Facebook

In the first Check-In for this Season, I'm calling out all Digital Marketers to join me. We'll talk about their work, which will include their campaigns and the idea behind the posts they make. If you're a digital marketer and want to come on, just send me a quick email and I'll book a slot for you. Thanks

Today’s episode will answer the question that most people ask when they decide to optimize their website for search engines. Today I’m going to tell you the first 5 parts or features of a website that I tackle when I decide to include SEO in my marketing activities. These 5 are the first ones I tackle, others such as user engagement, structured data, backlink profile, and all the other factors you may know of may come in later. But these 5 that I’m going to talk about are the first 5 I attend...

Welcome to another episode. This is the Colours of Social Media Podcast where I talk about Digital Marketing based on my years of experience. This is Enoch Speaking. Today’s episode will sway a bit off what you’re familiar with. In today’s episode, I’ll talk about another aspect of digital marketing and that is Search Engine Optimization, SEO for short. What is SEO? What factors determine if your site will be in Google Top list of search results? and is SEO important in 2020? All these...

Quick question about Social Media Image Sizes. Have you ever wondered why your photos look pixilated on Facebook or even on Instagram? Do you know the right size for pictures for your pins on Pinterest? In this episode, I answer all you burning questions when it comes to Images for Social Media. This is Part 2 of a 2-part series on Social Media Image Sizes.  Important Links YouTube Channel Art Tool Pinterest Users Enoch Appiah on Twitter Enoch Appiah on Facebook Enoch Appiah...

Welcome to Colours of Social Media - the podcast that's solely dedicated to Social Media Marketing and Digital marketing in general.  In today's episode, Enoch Appiah talks about Socia Media Images size for 2020. This is part 1 of a two-part series on Social Media images.  Notable mentions in this episode Instagram Size requirement Why Instagram Story Ad Connect with Enoch Appiah on Twitter, Instagram, Facebook or LinkedIn.  Talk to you same time next week. 

Coming back during all this important time. Enoch, in a series of 5 short episodes talks about to please customers during a pandemic like #coronavirus. 

So that’s it! That’s my top 3 reasons why you should get into email marketing.  Here’s the list 1. Email marketing is cheap as compared to other marketing activities – even online 2. Just like any other digital marketing channel, you can measure email marketing 3. There’s a high success rate when it comes to email marketing. TikTok Top 100: Celebrating the videos and creative community that made TikTok so lovable in 2019  Support for today's Episode is by Kaeme Visit...

Today's episodes brings to a conclusion a 4- part series of episodes I started. In today's episode, I outlined in the conclusion the need for Agencies or a Freelancer to write the Google Ads Exams and become certified.  Among the reasons are: It's totally Free to be certified It increases your street cred in the Digital marketing industry You become a go-to person when it comes to Google Ads-related issue Today's episode is supported by Kaeme.com - Ghana's best skincare producer....

 In today's episode, we dived further deep into how you can write and pass your Google Ads Certificate exams. The pass mark for getting the Google Ads certificate is 80% and not 70% as I said in the show. As always, this show is supported by Kaeme Body Care, producers of 100% Natural Shea butter Cream and Black Soap for your skin.  In Conclusion:The Success of  your Google Ad Campaign lies solely on the Quality score of your Ad Campaign. Research or read more about how to improve the...

We continue our four part series on Google Ads Certificate. A Documentary on events which took place when Google Nigeria organized the first ever Google Ads Cert-a-thon in Accra.   Click here to listen to Part 1. Episode sponsors Kaeme Body Care Rinkix.com

In this episode (documentary style) I talked about the events that took place when I took part in the first ever Google Cert a Thon organized in Ghana.  This is Part 1 of series of episodes which will be aired in the coming weeks - all about Google Ads and how to be certified.  Episode supporters Kaeme Rinkix.com Join Digiclan Share , comment, Subscribe 

Support for this episode is provided by Kaeme and Rinkix.com In this episode, I outlined 8 tips to get most followers on Twitter If you found value in today's episode, kindly share it on your favorite social media platform - it really helps me a lot. Comment  Share Like

In this fieldwork, I had an exciting interaction with Justice Okai - Allotey, @owula_kpakpo. This fieldwork is the 7th episode of The Enoch Appiah Show. We discussed the challenges faced by Social Media marketers.  Show supported by rinkix and kaeme.com Share | Comment | Like

Support for this Episode is provided by Kaeme and Rinkix.com 7 Tools to Power up your Social Media Google Trends Buffer Canva Unsplash Animoto Feedly Tools that deserves honorable mentions IFTTT QUUU Zapier Iconosquare Brand 24 Google Keep If you're on Anchor, favorite this Podcast - please.  Share, Comment, Like. Goodnight and have a pleasant tomorrow. 

The first episode of my Field work introduces Albert Datsomor, @Albertdat, the online lead for @BarcampTema.  Our conversation centered on the topic, how to organize events using Social Media. Albert outlined how he and his team organize trending events while solely relying on Social Media Thank you GhanaThink Foundation and the Barcamp Tema team for joining me in this episode.  Missed out on Barcamp Tema? Click here to follow the #bcTema hashtag.  Follow @BarcampGhana on...

This is an update to today's episode. I went to my first field work in Tema. I talked to Albert Dastomor, the online Lead for Barcamp Tema. Our conversation was about how they use Social Media to organize events. The next episode won't come on at 7pm. I'm still on the road, but you'll get it today. . Have a good night and stay tuned. #bcTema

In this week's headlines…  Google Releases first photo of Pixel 4 Saudi Government is hunting women decedents by tracking the IMEI number of their  Mozilla Firefox gets a new logo and  Uber Air Announces Melbourne as trial city for flying taxi service

Revealed! In this episode, I answered a lot of question I've been asked countless times. As you dig deeper into this episode, you'll find the need to be always on your phone as a Business owner or as the Social Media Manager for an organization. This episode was supported by Kaeme Body Care and Rinkix Connect with me on Facebook, Follow me on Twitter Follow me on Instagram  Goodnight and have a pleasant tomorrow.

Sponsors This episode is supported by rinkix.com Rinkix.com helps you get the best home. Currently in its beta version, rinkix.com is accepting new real estate agents to join them. If you’re a property owner or a real estate agent, visit rinkix.com to get an exclusive invite to join. Rinkix - find a place you can call a home. This episode is brought to you  by Kaeme. Your skin will love Kaeme’s range of skin care products. Turn your room into a peaceful haven with their scented soy...