Episode 12: Is your copy any good? Measuring content and copy Measuring content and copy impact can be challenging. How do you set KPIs and what should you truly look out for when capturing feedback from users? In this episode, I share my thoughts on all things measuring copy impact. Learning outcomes: Why measure content/copy? How to set KPIs Why making friends with Customer Success Teams is important A/B testing content and copy Ensuring you draw the right conclusions  Connect with the host: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/